The TRM Story
Coach T moved to Dubai from the UK and couldn't find the coaching environment he wanted for his own children. So he started coaching them in a local park.
TRM Coaching is a Dubai-based sports coaching company built around one simple belief: children should become better athletes, but they should also become more confident, respectful and resilient people.
TRM was founded by Coach T after moving to Dubai from the UK and struggling to find the type of coaching environment he wanted for his own children. Having spent 20 years coaching football in the UK, he knew the kind of environment he was looking for: structured, positive, technically focused, and built around helping children develop both as athletes and as people. So he started coaching his own children in a local park.
What began as a few simple sessions quickly grew. Other parents saw the sessions, liked the approach, and asked if their children could join. From there, TRM Coaching was born.
Since then, TRM has continued to grow by partnering with coaches who share the same mentality: sport should be challenging, enjoyable, structured and positive. From a roller skating coach who has represented her country, to a football coach with international playing experience, to a boxing coach who has been involved in the sport since the age of 14 — our coaching partners bring real experience, passion and care into every session.
Our approach is not just about producing better footballers, swimmers, skaters or athletes. It is about helping children develop the habits and character that sport can teach so well: confidence, resilience, discipline, teamwork, respect and the ability to keep going when things are difficult.
Some children come to us wanting to compete. Others come to build confidence, learn a new skill, stay active, or simply enjoy being part of a positive sporting community. Wherever they start, our aim is to help them grow. At TRM, we coach the sport — but we also care about the person behind the athlete.
What We Stand For
Our Core Beliefs
Meet Children Where They Are
Good coaching meets children at their current level, encourages them to improve, and helps them enjoy the process.
Character Over Trophies
Confidence, resilience, discipline, teamwork and respect — these are what sport teaches best and what we care about most.
Structured & Positive
Sessions are technically focused, well organised, and built around positivity. Children learn better when they feel safe and supported.
Real Coaches, Real Experience
Every TRM coach brings genuine experience and passion — not just qualifications, but a real love for what they do.
Challenging & Enjoyable
We push athletes to improve, but we never lose sight of why they are here — sport should be something children look forward to.
The Person Behind the Athlete
We coach the sport, but we care about who that child is becoming. That is what TRM has always been about.
Get Involved
Find the Right Programme.
Take a look at what we offer, or get in touch and we will help you find the right fit.
